# identity.md

## Organization Overview
- **Company Name:** Salud Shoppe
- **Mission:** To provide effective, clean skincare routines, handcrafted in California, ensuring products are free from phthalates, parabens, and PFOAS for healthier skin.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in Carlsbad, California; date details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to clean beauty, health, and transparency, offering high-quality, handcrafted skincare products free from harmful chemicals like phthalates, parabens, and PFOAS.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a clean skincare brand, focusing on hand-poured product manufacturing and direct sales.
- **Location(s) and Geographic Presence:** Products are hand-poured in Carlsbad, California.
- **Key Partnerships and Affiliations:** Details forthcoming.